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Web Design | Blueprint: Image

MY TIME AT BLUEPRINT

In my time as a marketing intern for Blueprint, I've watched the company grow from a small startup to a powerhouse in the restaurant industry.

As a marketing intern, I had a few key responsibilities:

  1. Design websites for restaurants that may not even have a logo, let alone digital assets,

  2. Strategize, design and execute marketing campaigns for multiple restaurants at one time,

  3. Run ad campaigns on social media platforms to promote customer acquisition.

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You can see above the before and after process for designing one of these sites, but let's go a little more in depth, shall we?

Web Design | Blueprint: Project

PART 1

This is a custom designed website for Ameer Kabob, a Chicago favorite for authentic Mediterranean cuisine. 

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This site, like many others I created, followed a heavy process of research prior to the execution. My job was to be the restaurant and present them just as they would present themselves. I had to maintain the brand of each and every restaurant. And so, that's what I did for all of these restaurants and more:

Web Design | Blueprint: Video
Web Design | Blueprint: Pro Gallery

This design process would range from restaurant to restaurant, with some having full galleries of professional food photography and others not even having a logo (leading me to then design one, such as I did for Herm's Palace and Sahara's Turkish Cuisine which can be seen above).

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Using Google Analytics and A/B testing, we were able to identify the primary strengths and weaknesses of each website, thus allowing the team to continue iterating to site for maximum conversions.

Web Design | Blueprint: Text

PART 2

But, the work for restaurants does not end at their website.

We had to get people there first. This is where our marketing drip campaigns came in. 

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Below you'll see  a postcard I designed to be the center of a campaign designed to acquire nearby business to turn to Firehouse Grill for all of their company-event related needs.

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Web Design | Blueprint: Image

PART 3

With these two approaches being prioritized, my third responsibility tied everything together so that all of our marketing efforts for each restaurant would be as effective as possible: digital social media ad campaigns.

From Google Ads to Sendgrid Email to Facebook Ads to a plethora of other outlets, I had the opportunity to design enticing ads to increase customer acquisition and retention.


Feel free to have a look below at some of the work I did for this! 

Web Design | Blueprint: Text
Web Design | Blueprint: Pro Gallery

LOOKING BACK...

I was able to do so much with Blueprint and build my fundamental knowledge and interest in marketing, advertising and design. I am excited to see what comes next...

Web Design | Blueprint: Text
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